AN GIANG ANNOUNCES NEW TOURISM SYMBOL AND SLOGAN

27/07/2026

An Giang Province has just announced its tourism logo and slogan, marking the completion of the province's tourism brand identity system. This contributes to enhancing the image, improving competitiveness, and building An Giang into an increasingly professional and modern destination.

Accordingly, the An Giang tourism slogan is "Harmonious Nature - Rich in Identity." The Provincial People's Committee has assigned the Department of Tourism to manage, guide the use, and exploit the logo and slogan consistently and appropriately; to carry out copyright registration procedures and research trademark registration in accordance with the law. Ownership and publication rights for the logo belong to the An Giang Provincial People's Committee.

The An Giang tourism logo is based on the idea of ​​harmoniously combining the distinctive values ​​of the region, reflecting the three outstanding strengths of the province's tourism industry: islands and seas, ecology, and spiritual culture. The stylized letters A and G – abbreviations for An Giang – form the shape of a soaring bird, representing the aspiration for development, integration, and the dissemination of An Giang's tourism image in the new era.

The letter A is designed like a sail catching the wind at sea, combined with the image of waves, symbolizing coastal and island tourism. The green color evokes the image of coconut leaves, representing the unique ecosystem of Tra Su Melaleuca Forest and its ecotourism products. The bird's wing, with its seven peaks in a gradient yellow, represents the Thất Sơn mountain range, symbolizing the distinctive spiritual and cultural values ​​of the locality. In particular, the curved letter G is stylized into a friendly smile, conveying the message of the hospitality of the people of An Giang.

The main colors in the logo also carry significant meaning. Blue represents the sea and islands, green represents ecotourism, yellow represents spiritual culture, while pink and purple represent friendliness and hospitality. Furthermore, the electronic particle detail on the logo evokes the concept of Industry 4.0, reflecting the province's orientation towards developing digital and smart tourism.

With this new brand identity system, An Giang hopes to create a unified mark in its promotional activities, contributing to showcasing the image of a destination that embodies natural beauty, cultural identity, and friendly people; while also affirming its orientation towards developing tourism into a key economic sector of the province in the future.

Nhat Phuong

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