AN GIANG PROVINCE INVESTMENT, TRADE AND TOURISM PROMOTION CENTER PARTICIPATED IN THE WORKSHOP "DIGITAL TRANSFORMATION - GREEN TRANSFORMATION FOR AN GIANG TOURISM ENTERPRISES" IN PHU QUOC

09/11/2025 
On November 8, 2025, at Phu Quoc Special Zone, An Giang Tourism Association organized the Workshop "Digital Transformation - Green Transformation for An Giang Province's Tourism Enterprises". Attending the workshop were the Director of the An Giang Province Investment, Trade and Tourism Promotion Center and the leaders of departments, branches and over 100 businesses operating in the tourism and service sectors of Phu Quoc and from provinces and cities in the Mekong Delta region.
In the current context, the Vietnamese tourism industry is promoting two inevitable trends: digital transformation and green transformation. Innovation in thinking - Towards green and sustainable tourism development. Speaking at the workshop, Ms. Quang Xuan Lua, Director of the Center for Investment, Trade and Tourism Promotion of An Giang province, provided information and practical experience in the process of supporting An Giang tourism businesses to adapt to new development requirements such as:
Reducing carbon emissions, saving energy, applying digital technology in destination management and promotion. “Digital transformation and green transformation for An Giang tourism businesses are no longer options, but an inevitable path for An Giang tourism businesses to improve their competitiveness, keeping up with the sustainable development trend of the region and the whole country”.
The Center also shared initial results in implementing the An Giang smart tourism system, building a green tourism brand identity, and supporting community tourism models and environmentally friendly eco-tourism to strengthen regional cooperation within the framework of the workshop.
An Giang Tourism Association organized a booth to display images, promotional publications, digital technology, AI, green transformation. An Giang tourism with the theme "An Giang - Colors of the border", introducing outstanding tourism products of An Giang province. The exhibition space attracted a large number of delegates and tourists to visit, learn about cooperation opportunities, and expand the tour connecting Phu Quoc - Ha Tien - Chau Doc - Nui Cam - Long Xuyen.
Future orientation Promoting the results of the workshop, the An Giang Provincial Investment, Trade and Tourism Promotion Center will: Develop an action plan on digital transformation and green transformation for local tourism businesses, associated with the program "Green tourism in the Mekong Delta - One journey, four destinations". Coordinate with travel agencies, accommodation businesses, and tourist areas in applying digital technology, improving service quality, aiming to standardize and digitize An Giang tourism information. 
Promote training and coaching for businesses and tourism businesses on the use of technology, digital marketing, tourism environment management and energy saving. In the spirit of demonstrating proactiveness, open-mindedness and innovation in management thinking, it also contributes to creating an image of a dynamic, friendly An Giang, aiming at sustainable and modern tourism development. Digital transformation - green transformation is the dual key to help An Giang tourism improve its competitiveness, attract investment and affirm its position on the Mekong Delta tourism map.


 

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