An Giang gives wings to OCOP products

13/02/2024

The implementation of the One Commune One Product (OCOP) Program in the province has changed people's production habits, creating new directions in the production and trading of profitable traditional products. so in the countryside. At the same time, it contributes to increasing income; promote rural economic development; building new rural areas in depth, effectively and sustainably.

🍂 "PEDITIONAL" FOR DEVELOPMENT

Present on the market since 1993, Tien Anh almond cake (Tien Anh Manufacturing and Trading Co., Ltd., Cho Moi district, An Giang province) has experienced ups and downs of the market. After more than 30 years of development, with continuous research and product improvement, brownies gradually created a foothold in the market and became a specialty of Cho Moi district. Director of Tien Anh Production and Trading Co., Ltd. Tran Le Hung said that the company has put into operation a closed production line, from selecting input materials, processing... to transportation.

Mr. Hung said that being recognized as OCOP products has created opportunities for the company to promote and promote the products. “Through such trips, we receive positive contributions from consumers about product taste, design, etc. From there, we make changes and adjustments to suit requirements. On the other hand, since being recognized as an OCOP product, the consumption of brownies has improved a lot compared to before" - Mr. Hung shared.

In the mountainous district of Tri Ton, with the desire to bring palm sugar products of local people in general and Khmer ethnic minorities in particular to new heights, Ms. Chau Ngoc Diu (Palmania Joint Stock Company, Tri Ton district) has diligently researched and brought to the market the Palmania brand of thick palm molasses and powdered palm molasses, with unique flavors.

To implement the idea of ​​producing palm molasses, Ms. Diu sought out local households that have been cooking sugar for a long time and persuaded them to participate in the clean production process.

During the production process, households commit not to use preservatives, only using wood to maintain the traditional flavor. Once she had a thick palm honey product, Ms. Diu continued to research and came up with a powdered palm honey product, without using the honey separation method. In particular, the product retains the full aroma, delicious taste and valuable properties of palm sugar.

🍂 DUPLICATE OCOP PRODUCTS

According to the New Rural Construction Coordination Office, by the end of August 2023, the whole province currently has 92 products certified "OCOP Products" with 3 stars or higher. Including 2 products achieving 5 stars - national level, 3 potential products achieving 5 stars, 15 products achieving 4 stars, 72 products achieving 3 stars. OCOP products come from 62 entities, with 5 cooperatives, 1 cooperative group, 21 businesses and 35 establishments.

Through the implementation of the OCOP program, stakeholders have paid more attention to building eye-catching images, packaging designs, and complete information. Along with that, product quality is increasingly improved. Besides, in order for OCOP products to develop effectively and sustainably, in recent times, departments and branches have strengthened trade promotion work, expanding consumption markets for OCOP products at home and abroad; Especially the promotion of consumption of OCOP products at conferences, fairs, festivals, tourist attractions, gifts... to connect supply and demand for OCOP products in the province. At the same time, organize knowledge training classes for product owners to promote e-commerce development on OCOP products, through online sales channels, such as Shopee, TikTok...

According to the Provincial Trade and Investment Promotion Center, last year, the unit proactively coordinated with departments, branches and localities to organize many trade promotion activities for businesses and production and business establishments, including OCOP subjects. The highlight is the successful organization of the Industry and Trade Fair in the Mekong Delta - An Giang 2023. The fair attracted over 400 booths of 143 businesses from 17 provinces, cities and Cambodia.

In addition, the Provincial Trade and Investment Promotion Center also organizes connections with provinces and cities, such as: City. Ho Chi Minh, City. Hanoi, Tuyen Quang province, Ninh Binh, Dak Lak, Lam Dong, Binh Phuoc, Dong Thap... At the same time, OCOP products were displayed and introduced at Phan Nam store... Thereby, contributing to bringing specialties and products to the market. An Giang's OCOP products are widely developed.

DUC TOAN (An Giang Newspaper)

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