TRAINING CLASS ON DIGITAL MARKETING APPLICATION IN TOURISM

12/07/2024

On the morning of July 8, at Helen Ngoc Giang Hotel, the Trade and Investment Promotion Center in collaboration with Saigon Tourism College organized a training class "Application of digital marketing in tourism".
Digital marketing is an important field that is growing strongly in Vietnam and around the world. With the rapid change of the market and increasing user needs, digital marketing has constantly updated and developed to match new trends.
In the past, digital marketing strategies often focused on using traditional platforms such as websites, emails and banner ads. However, with the explosion of social networks and the development of mobile devices, today's digital marketing campaigns have expanded and diversified more than ever.
Therefore, the training class aims to support businesses and tourist destinations in accessing digital marketing tools, service promotion channels, online distribution, and reaching target customers with the most reasonable cost while improving service quality and the quality of local tourism products.

Participating in the course were more than 50 students who were representatives of the Culture and Information Departments of districts, towns and cities, businesses, and tourist attractions in the province. Students will learn about the importance and influence of media in the field of tourism; analyze current trends in digital media consumption; tools to track and analyze media data, media performance measurement techniques for channels (CPA: Cost Per Action; CPC: Cozy Per Click,.....) and practice analyzing effectiveness performance of a communication campaign using data, making a communication plan as required.

The Center hopes that after finishing the training class, students will be able to apply new knowledge and skills to their practical work. This will help improve service quality and contribute to the sustainable development of the business. Thereby helping businesses seize opportunities and reach customers in the most effective way.

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